Before any work begins, it is vital that a strong and stable strategy in place. How the work will unfold, what your target audience is and where your target audience lives. We will tailor the strategy to give you maximum coverage and aim to put your service and brand before your audience as much as possible.
Understanding the type of website you require is important. If it is one you will be updating regularly, we recommend CMS(content management system). If you are offering products for sale on a larger scale we would recommend Magento. Smaller eCommerce platforms suitable are WordPress with WooCommerce.
The building block for any conversions lies in your website. It needs to get your services across in a clean, efficient manner. It needs to load well on multiple style devices and platforms. It should easily identify your services and contact options.
It needs to be lightweight to conform to strict Google standards for mobile viewing, not overloaded with information that is not relevant to the customer. Getting your client to convert on the right website pages is a must as you cannot expect a prospective customer to browse through your website looking for information related to their request.
Marketing your product, service or brand is of vital important in order to generate awareness and interest. Choosing the type of marketing depends on your business. If you are a plumber, you would advertise your service in an area along with emergency contact information. If you are a clothes boutique, you would focus more on marketing items you would have for sale.
We aim to market our clients in the relevant markets using the correct platforms. Advertising as an emergency plumber on Facebook would have little impact whereas showcasing your products as a boutique on Facebook would generate interest and likes from customers..